AIIM members already get a $200 discount on this course but we would like to offer an additional $150 discount to AIIM members who register. To take advantage of the extra discount use coupon code: AIIM-IOA-DISC when you get to the check out page
So, they contact AIIM and get a decent bulk discount on sending everyone through that one module and send a few of their IT staff through the full SharePoint for ECM training as well
I mention the AIIM and ARMA "deal" because we often discount our event registration fees for professional members of either association